Four careers.
One mission.
Different disciplines. Different backgrounds. One shared problem: they couldn't find a drink they'd actually choose every day. So they built one.
Antonio Barros & Dave Elliott — Entrepreneurship & Strategy
Steve Owen & Mike Gaughan — Leadership & Engineering
After decades leading soldiers and organizations in demanding environments, Steve understands that sustained mental performance is essential when every decision matters.
Mike approaches every ingredient the way engineers approach complex systems. Every component must earn its place. Nothing is included without purpose.
Antonio knows what it's like to balance entrepreneurship, executive leadership, fatherhood, and multiple businesses. He built Noovai for people facing the same daily challenges.
Dave brings decades of technology, product, and operational leadership. He believes lasting performance comes from thoughtful systems rather than shortcuts — and that philosophy shapes every decision Noovai makes.